"The only good thing that I remember about P.S. 92
Was the egg cream served at Becky's
It was a fearsome brew
So the next time you're in Brooklyn - please say hello
At Totonno's for pizza and ice cream at Al and Shirley's
But mostly you go to Becky's - sit in a booth and say hello
And have two chocolate egg creams - one to stay and go
"You scream, I sceam, we all want egg cream"
From the song, EGG CREAM, words and music by Lou
Everybody has egg cream memories. You may have them and
not even be aware. One in six Americans trace their family roots back to
Brooklyn, New York and so for those of you residing in Boston, Waterloo,
Iowa or Los Angeles, you'll find that within your family or your circle of
friends and acquaintances that there is an egg cream memory.
Egg cream folklore permeates our culture. It can be found
in our music, movies, television and literature. In a world fast losing its
cultural diversity - almost with the rapidity with which plant and animal
species are disappearing from our planet - Egg Cream is a nostalgic symbol
of our cultural diversity from days gone by. As a company, it is our wish
to make egg cream a part of your children's future memories.
EGG CREAM FOLKLORE
It is our view that is the "cultural folklore" of Egg
Cream which is important. The historical details are mostly lost in the melting
pots of Brooklyn and lower Manhattan in the early 1900's, peopled primarily
by Eastern European and Jewish immigrants. For those of you interested in
the historical details, it is rumored that the first product that could be
described as an egg cream was developed during the early 1890's by Louis
Auster, a Jewish immigrant who owned a candy store in Brooklyn. Mr. Auster
prospered and he eventually expanded his business to include several stores.
The drink became very popular. The story goes that lines would form up and
down the street and around the corner resulting in the development of the
tradition of "drinking egg creams while standing." Later on in the late 1920's
or early 1930's Auster turned down an offer from a national Ice Cream chain
to purchase the rights to the developed egg cream and when one of the executives,
upon hearing the news of Auster's rejection of the offer, made a slanderous
statement concerning Mr. Auster's ethnic background, Auster vowed to take
the secret of the egg cream to the grave.
Sometime around 1920, Moisha Zambrowsky, owner of Moisha's
Luncheonette on the Lower East Side of Manhattan claimed origination of an
egg cream formula and dispensed the product from his fountain. Fountain dispensed
egg creams over the next four or five decades became the premiere product
served throughout the New York area.
With the advent of the 1970's, 1980's and the immigration
to New York of people from Korea, India, and the Mid-East, many of them merchants
who purchased retail restaurants and candy store operations in and around
the New York area - traditional fountain service began to disappear. To some
degree, the old traditional fountain has been replaced by the new traditional
fountain located in the now many upscale 50's style Diners, high end delis
and deli chains, which essentially is today's version of the candy store.
The egg cream tradition lives on throughout the U.S.
EGG CREAM AMERICA, INC. - MANUFACTURER OF JEFF'S
In 1990's the founders of Egg Cream America developed
their initial corporate mission - in simpler terms, to put the delicious
fountain egg cream in a bottle for mass consumption.
The beverage industry has been so impressed with our product
development efforts that we have essentially defined within the industry
a new beverage category, Dairy Based Carbonated Beverages. Yesterday's egg
cream is today's dairy based carbonated beverage and we consider ourselves
the next link in the continuing saga of egg cream. Our product line as currently
comprised is broken down into three separate categories.
FRUIT & CREAM DREAM TEAM
(The Classic Chocolate Egg Cream)